Merkaba
Corporate identity & responsive website
Summary
Merkaba — Wellness & Massage Therapy is a new small business located in Dilsen-Stokkem, Belgium that needed a completely new corporate identity and a responsive website that gives the visitor the "wellness experience" right from the beginning.
Services provided
- Discovery & Branding Strategy
- Visual Identity & Assests
- User Experience Design
- Front-end Development
- CMS Development
- Support & Maintenance
Visit website
www.merkaba-wellness.be
Discovery & Branding Strategy
The client, acquaintances of mine, did not have a logo or website when they first approached me. At the time, the business was just starting out and they needed me to create their corporate identity.
After a couple concepting rounds and strategy approved by the client, the identity architecting and visual refinement could begin.
My objective was to creating a new identity that communicates to a broader target audience, conveying the values behind the company. The new identity embodies the attributes of quality, authenticity, calmness, diversity, and approachability.
Tulpen One
Open Sans
Front-end Development
Bringing the Merkaba identity alive online by designing and coding a responsive, mobile-friendly site. Everything is easy to access on any device and responsive down to the last pixel.
CMS Development
Updating and managing the content is key. I used the Kirby CMS to build a backend experience that allows the client to easily add new content, adjust pricing, and enter news entries within minutes. Although highly technical, it’s built with the end user in mind.
